Hannah Zaino

Lately, focus on dinnertime seems to revolve mostly around how many likes one might receive for an over-saturated, odd-angled insta-post of a homemade meal. A child's attention is increasingly drawn to his phone, and less to his family. Jiffy, as a company that finds itself in the middle of the family dinner table, has a vested interest in those seated around it. From both statistics drawn about the importance of a child’s participation in family conversation towards ends even such as their health, and personal experiences witnessing the lack of conversation that is able to circulate around a meal, our team created what we believe to be just one offering of a solution to this lack of involvement. Utilizing the technology every family member already has in their hands, we wanted to create a solid way to spark up discussion and turn attentions away from a smartphone. The Jiffy Dinner Bell App not only calls the family to the table, it keeps their attention there too.